This tool from TameTheBots helps you uncover potential SEO opportunities by identifying where you might be losing visibility in search results. Similarly, while you can certainly create a website with basic knowledge and intuition, truly optimizing and understanding its performance requires the right tools. This kind of monitoring is becoming as important as traditional SEO dashboards. Tools like Ahrefs’ Brand Radar now track brand mentions in AI Overviews, helping companies understand how they’re framed and remembered by generative engines.
Best AI SEO Tools (SEO AI Tools for
- Key elements of on-page SEO include optimizing title tags, meta descriptions, content (including keyword usage), internal links, URLs, images, and ensuring a positive user experience.
- Page speed, much like usability, is a metric that Google considers when ranking your website.
- And other insights like the number of common keywords, estimated organic traffic, and the number of pay-per-click (PPC) keywords they use in their campaigns.
- Based on your website audit, plus your business objectives, your dedicated account manager will generate actionable recommendations for your site.
- Google introduced a new search algorithm called page experience.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users.
The Authority for All Things SEO
These techniques violate search engine guidelines and are aimed at exploiting weaknesses in algorithms to achieve quick and often short-term gains. Faster website loads are a result of optimized images, and SEO algorithms take this into account. Websites with fast-loading pages are given BHS Links preference by search engines like Google because they improve user experience and lower bounce rates.
Link-worthy content is any content that provides a lot of value to users. For example, if you’re in the travel space, you could use terms like “best hotels in” in the Keyword Magic Tool to find more keywords. Programmatic SEO is a tactic where you create keyword-focused pages in an automated way. PAA is a Google SERP feature that shows searchers additional questions related to their original search query. If you need help with ideas for topics, use our Topic Research tool.
At Exposure Ninja, we’ve been experimenting with GEO across industries, testing what actually works to earn visibility in these new search platforms. Serpstat is an affordable all-in-one SEO tool with more data compared to Mangools. It’s a PR platform, which helps you create and share press releases. Unlike traditional PR outreach, Featured simplifies the process of providing ready-to-publish expert insights.
But if you want a full list of all the types of SEO, we compiled one here (67 types of SEO to date). SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads. At the same time, the best kind of topics are the ones that hold business value to you. Otherwise, you’re unlikely to attract potential customers through SEO. Keep in mind, the above list of sub-buckets just gives a glimpse of the available ranking factors. What’s important to know when having SEO explained to you is these factors have different weights.